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  • South Terrace, T12 XV06 Cork/Ireland
  • +353 (21) 229 0723
  • +353 89 960 89 30
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Marketing, Advertising & Public Relations

Diploma

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Programme Objectives:

To provide participants with a body of knowledge that enables them to:

  • Understand and apply communications theory in the working environment
  • Understand the importance of Marketing Communications to the development of a business
  • To make a positive contribution to the work of a Marketing, Advertising or Public Relations department
  • To increase and enhance employment opportunities within the communications industry.

Course Structure:

The UMIT diploma in Marketing, Advertising and Public relations is awarded on successful completion of all the below subjects.

Advertising
Buyer Behaviour and Consumerism
International Business Communications
Marketing
Public Relations

What is the duration of the Course?

Total Qualification Time (TQT)

The size of the qualification is based on the amount of Total Qualification Time (TQT), which is the time it takes to complete the qualification including its associated learning and assessment.  As some Learners will study faster or slower than others, the qualification size is a guide (for a notional Learner) and not an absolute measure of achievement. The TQT includes the guided learning hours (GLH) that show the amount of time required for activities necessitating a member of staff or other supervisory person to be present, such as teaching in a classroom environment, workplace induction and supervised practical sessions.  The TQT is used to calculate the credit for the qualification.

Awarding organisations now have the freedom to review and develop qualifications to best fit their Learners and the titling of qualifications is related to TQT such that:

  • An “Award” is a small-sized qualification, i.e. a qualification that has a TQT value of 120 hours or less.
  • A “Certificate” is a medium-sized qualification, i.e. a qualification that has a TQT value in the range 121-369 hours.
  • A “Diploma” is a large-sized qualification, i.e. a qualification with a TQT value of 370 hours or more.

Duration Details - Certificate

Each course format is designed to suit different learning paces and availability:

  • Face to Face | Full time: 16 weeks
  • Face to Face | Part time: 25 weeks
  • Distance Learning (DL): 25 weeks
  • Blended Learning (BL): A balanced 10-12-week course for flexibility and depth. 10 weeks

Duration Details - Diploma, Advanced Diploma, Graduate Diploma

Each course format is designed to suit different learning paces and availability:

  • Face to Face | Full time: 1 academic year 25 weeks
  • Face to Face | Part time: 25 weeks
  • Distance Learning (DL): 25 weeeks
  • Blended Learning (BL): 10 weeks

What study options are available?

These courses are for full time/part time/blended learning, assessed through an invigilated examination.

Where will I study?

All classes take place at our new refurbished South Terrace Cork campus with evening classes running from 5.30pm – 7.30pm and Saturday classes run from 9.30am – 4.30pm.

How much are the fees?

The course is charged at:

Annual student registration fee: €TBA

Per single subject: €TBA

Administration fees: Copt of results notification €TBA

Transcript of academic results:

Replacement certificates:

Single subject qualification certificates

Conversion of single subject

How am I assessed?

Each subject is assessed by invigilated in-house examination.

What are the entry requirements?

  • UMIT operates an open entry policy for the course. Applicants do not need to meet specific educational criteria.
  • For non-native English speakers intermediate or equivalent is required. 

How do I apply?

All applications must be made online via www.umit.ie/application-form

Contact Details

  • Please contact admissions at admissions@umit.ie 
  • WhatsApp Number: +353 89 960 89 30